Subscription Strategy
Annual vs. Monthly Subscriber Mix: Managing the Cashflow vs. LTV Trade-Off
An analytical examination of working capital payback, renewal decay curves, and refund liabilities when optimizing paywall plan hierarchies.
Revenue Notes & Guides
Mobile Subscription Analytics & Financial Guides
Technical field notes, financial reconciliation methodologies, and analytical breakdowns written by our Bangkok-based mobile revenue consulting practice.
Paywall Analytics
The Danger of Blended Paywall Conversion Rates in Multi-Channel UA
A practical guide to decoupling organic app store traffic from paid ad network cohorts when evaluating paywall A/B tests and pricing elasticity.
Retention Forensics
Handling Billing Grace Periods: Separating Involuntary Churn from Product Fatigue
Why subscribers in billing retry cycles corrupt active subscriber counts, and how isolating technical payment failures from voluntary cancellations uncovers recoverable revenue.
Proceeds Reconciliation
Decoding App Store Connect Proceeds: Why Gross Consumer Spend Distorts LTV
An in-depth analysis of how App Store commission tiers, localized VAT/GST withholdings, and FX conversion fees create a hidden 15–28% gap between gross dashboard metrics and true net cashflow.